Curren$y a.k.a. Hot Spitta also imagined releasing his own Jet Life pamphlet.
"Doing your own sh*t," Curren$y said when asked how to maintain success. "Like the minute you try to do what somebody else is doing because they're winning, you're gonna fall in the lump. And there's nothing original about you anymore. Nobody's gonna give a f*ck about it. You're just gonna blend in. So you gotta make sure you stand out. [If I could write my own book, what would it be called?] Jet Life Instructions. [It'd be] life instructions and instructions on how to live the Jet Life." (Montreality)Hot Spitta has kept busy as of late by touring and signing The Cool Kids' Mikey Rocks to his Jet Life Recordings.
"I really respect what the Jets been doing over the past few years. That's just been my people for a minute, I got sh*t with [artist] Trademark, I f*ck with [artist] Roddy tough, man," Mikey said in an interview. "Me and Curren$y done plenty of sh*t together. We kinda been edging towards that for a minute anyway, just through our friendship and us being around the same music circles and sh*t man -- It's kind of the best fit for what I'm doing right now. I kinda can identify with everything they got going on, and it's kind of like the best fit for what I'm doing. It really wouldn't be a better place for me right now, at this point in my career." (Ashley Outrageous)Curren$y officially announced the new signing over his Twitter page last week.
"Happy to have added one of my good friends to the J.L.R. family.... After I roll this doob I'll let yall kno all about it..," he
tweetedMonday (October 24).
"Roll one for @SirMichaelRocks for he is indeed Jet Life Official.... Pop a bottle for dat man"
"So honestly we must all follow @SirMichaelRocks ...simply because #mikerocksisjetlife" (Curren$y's Twitter)Over the summer, Curren$y credited Cam'ron and Pharrell Williams for fueling his Jet Life movement.
Curren$y provides further insight into his success. "I'm big on observing. And it was definitely, shall we say, educational to see certain artists going about building their empires, building their own movements: Pharrell with Star Trak,
Cam'ronwith Dipset. Fans would hear a beat and be like, 'That sounds like a Neptunes beat,' or 'That sounds like a Dipset joint.' That's how I engineered Jet Life to be. I want it to be branded in a way, so the people know what it is." (Village Voice)