Two years ago, Chinese sneaker brand Li-Ning went on a “contractual blitz”, signing lucrative endorsement deals with both NBA players Baron Davis, Evan Turner, along with organizations like the Argentina National Basketball Team. Then, as fast as it roared into the marketplace, Li-Ning faded into the background, that is till today. Already marginally confirmed by Chinese blogs and leaks, Dwyane Wadeofficially joined Li-Ning’s roster of players today. Currently in China for the announcement, Wade stated “In the end, the pros outweighed the cons.” The Miami Heat guard continued, “Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.” But Wade knows the challenge ahead for Li-Ning, especially when it comes to the US market, since “people don’t like to change the brands they know.”
Both Wade and Li-Ning would not discuss the exact the details to the new deal. But it is known to be a multimillion agreement throughout the duration of Wade’s career in the NBA. It also included minority stake in Li-Ning, something only Michael Jordan himself has in Wade’s former sponsor, Jordan Brand.